JLL West Africa Hotel Market Snapshot July 2022
A market research snapshot for four key hotel markets in West Africa
- Wayne Godwin
- David Desta
The global hotel industry demonstrated its resilience in 2021, following the drastic and immediate shock demand observed in 2020 with the onset of the COVID-19 health crisis.
As the world begins to return to normal slowly, Africa’s hotel and tourism sector is poised for a defining year. Increasing vaccination rates, easing lockdowns, and resuming regional travel will help the hotel sector’s recovery.
The report highlights:
- That West African markets have fared relatively better in terms of hotel performance than other key markets in Sub-Saharan Africa. Positive indicators in regions such as Nigeria point to recovery to pre-2019 hotel market performance levels in 2022 and Ghana is possibly on track to do the same in 2023.
- That despite Côte d’Ivoire’s promising outlook, the country will need to address several challenges in order to uphold its high growth and achieve a more sustainable growth outlook.
- That infrastructure investment centered on Dakar will help boost private sector investment with a positive focus on the hotel sector.