Research
Hotel Destinations Morocco
April 29, 2024
Contributors:
- Wayne Godwin
- David Desta
- Dani Mansour
- Nawale Saoud
The reopening of Morocco's borders in 2022 led to a surge in international arrivals, with over 90% of travellers originating outside Africa.
As one of Africa's most popular leisure destinations, Morocco boasts a range of cultural and natural attractions. Tourist arrivals reached more than 14 million travellers in 2023, with Europe continuing to be the most significant source.
Discover how Morocco's tourism and hotel market has bounced back. Dive into our comprehensive report to understand how Casablanca and Marrakech have performed, how the hotel landscape is evolving to meet travellers' needs, and the outlook for the years ahead.